Registering Sender IDs helps mobile carriers trace abuse and other issues back to a specific SMS sender. To reduce the volume of fraudulent SMS messages reaching their customers, mobile carriers have systems in place to identify and prevent abuse. The rise of fraudulent and malicious SMS activity around the world means that it’s more important than ever for recipients of SMS messages to trust the Sender ID that is contacting them. In this post, I’ll discuss the purpose of Sender ID registration and provide information about registering Sender IDs. We regularly add support for registration processes to help our customers reach their end users. On the Amazon Pinpoint team, we listen to our customers when they tell us which countries they need to send messages to. SMS senders who send messages to some countries (such as India or the Philippines) are required to register their SMS use cases and message templates before they can send messages to those countries using a Sender ID. Sender IDs are great for branding purposes, because recipients can easily determine who the sender of the message is. Other types of origination identities include short codes and long codes. A Sender ID is one type of origination identity-that is, an identity that’s used to send text messages. A Sender ID is a short, alphanumeric identifier (such as “AMAZON”) that appears on a recipient’s device when they receive a message from you. With Amazon Pinpoint, you can use Sender IDs to send text messages to recipients in various countries around the world.
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